Aubrey Hamburg

We have been farming hogs and cattle since 2016 on 10 acres of farmland in Michigan. Beginning with 4 hogs for our own consumption, we quickly expanded our herd to 11 American Guinea hogs for meat production. At the same time, we also began with one Scottish Highland before expanding to 5 heads of cattle, also for meat production to feed our growing family and for breeding. We have had experience with goats, sheep, chickens, turkeys, and other farm animals since 2013. We have made a connection with a local brewery, obtaining their spent grains, and using them to feed our animals on a weekly basis. I am certified through Cornell Small Farm courses, i.e. pasture pigs and outdoor mushroom cultivation.

HOUSE OF HAMBURG FARM 11434 Hogan Hwy Clinton, MI 49236 Steve Hamburg – Owner – 734-660-6774 stevehamburg79@gmail.com Aubrey Hamburg – Owner – 734-395-6688 aubreyhamburg@gmail.com 1.) Executive Summary: At House of Hamburg Farm, our belief is spending days working together with family is far more essential than spending our days apart. House of Hamburg Farm is a family-owned pasture-raised pork and grass-fed beef company focusing on the welfare of our animals and preservation of the land in which they occupy. Reconnect with our rural roots. Steve and Aubrey have been farming hogs and cattle since 2016 on 10 acres of farmland. Beginning with 4 hogs for our own consumption, we quickly expanded our herd to 11 American Guinea hogs for meat production. At the same time, we also began with one Scottish Highland before expanding to 5 heads of cattle, also for meat production to feed our growing family. We have had experience with goats, sheep, chickens, turkeys, and other farm animals since 2013. We have made a connection with a local brewery, obtaining their spent grains, and using them to feed our animals on a weekly basis. A relationship we aspire to build between grains feeding hogs, and the hogs feeding us. We created this company through our love of farming, our animals, and our love for the land. By way of adaptive high stock density grazing, we are giving our hogs the opportunity to graze and forage in their natural state, which produces a happier, healthier hog. Our intensive rotational grazing style allows our hogs to forage in their natural habitat creating a healthy balance between land and animal. Our cattle and beef are healthy non-gmo grass-fed and grass-finished Scottish Highland beef. Living an all-natural life from birth to harvest on House of Hamburg Farm. Creating a symbiotic relationship between hogs, cattle, land, and us as farmers and community. Our pork and beef are to be processed at the local meat processing plant. From there, we sell our meat products through online sales, farmers markets, roadside farm stand, and eventually through local breweries and eateries. Maintaining a local presence and community involvement is a priority. This is a thriving market in which transparency is valued and in constant demand. Through transparency, we are providing the highest quality of meat, therefore, we thrive as a family and a community. 2.) Company Description: The mission of House of Hamburg Farm is to provide all-natural, pasture-raised pork and grass-fed highland beef from the heart of Maine. House of Hamburg Farm not only fulfills the need for wholesome, premium meat, but also the expectation of healthy, respected animals. We developed our company so our family could work together rather than spending valuable time apart. We believe that through humane farming and allowing our animals to return to their natural existence, we are providing the best quality of life for our animals, family, and community. 3.) Market Analysis: House of Hamburg Farm has a vast target market. More specifically our brand is targeted towards:  Families with young children. Wives or husbands that are feeding large families and need the convenience of substantial frozen quantities and variety in one convenient place. Families that are invested in the health and treatment of the food in which they are eating.  Single Adults. For adults that are feeding themselves. Have the time to prepare a meal for themselves. Single adults with the health of themselves and the meat in which they are eating in mind. Adults that thrive to shop locally and support local. We also target single adults with marketing and outreach through social media.  Visitors to town or City. We target visitors with a want to support local farmers and businesses. Visitors who want to explore Maine farmland and taste Maine pasture to plate cuisine. We appeal to travelers that want to take a piece of Maine home with them by offering grab and go options such as beef jerky and snack sticks.  Health conscience and environmentally concerned individuals. Customers with dietary restrictions. Customers who advocate for animals’ welfare and living conditions. Customers with involvement and concern in the stewardess of the land and preservation through farming livestock.  People looking for take away and delivery options. Customers that need accessibility of delivery and fast pick up with online order followed by on site / farm pick up. Strengths: excellent farming skills, small farming certifications, family involvement, knowledge of land, social skills Weaknesses: financial management, product marketing, access to capital Opportunities: farm natural resources, need for food transparency, improve health through food, tourism Threats: processed meats, large processing facilities, market fluctuation, farm catastrophe 4.) Products and Services: House of Hamburg Farm will focus on pasture raised pork cuts of meat, including:  Brats  Smoked Sausages  Bacon  Ground Pork  Pork Chops  Pork Tenderloin  Ham  Pork Shoulder  Pork Belly  Full, Half, and Quarter cut Grass-fed beef, including:  Ground Beef  T-bone Steaks  Porter House Steaks  Ribs  Brisket  Beef Jerky  Meat / Snack Sticks  Full, Half, and Quarter cut We will offer processed selections custom cuts of meat individually packaged for the customer to choose from along with sampler packs and holiday / weekly specials, pre-selected by House of Hamburg Farm. A weekly delivery service will be offered to customers within a specific radius through online ordering. When available, we will also offer pasture piglets for sale. Gift certificates will also be available. 5.) Marketing Plan: While following the four P’s rule, Price, Product, Promotion and Place, we will begin our market strategy through online / digital marketing. These sources include:  Social Media Marketing: Facebook, Instagram  SEO: Google Search  Website Newsletter: farm updates, seasonal offerings, “in store” promotions.  Content Marketing: operating content, behind the scenes, blogging, contests, and giveaways.  Precision Marketing: follow up with customers with items left in shopping cart.  “Offline” Marketing: Spoken communication through farmers markets, community outreach programs. 6.) Goals and Aspirations: House of Hamburg farm has goals. We are determined to hit these goals within two years and five years. Our goals are set to grow our livestock, improve our land, and offer greater services and products to our customers as we grow and learn from one another. We have developed these goals to flourish this company as a way to better serve our animals, family, and community. 2 Year Goals  50 heads of highland cattle  50 Heritage breed hogs  Butchers License/ Certificate  On-site Smoker  Brand Schwag  On-site Farm Store  Animal Welfare Certificate  Taco Night and Pizza Night at The Farm 5 Year Goals  Small Batch Microbrews, Offered on Tap and “in house”  Food truck - “The Brat Shop” offering Brats, Sausages, Smoked Meats  Outdoor Beer Garten and Tasting Patio  On-site Butcher/ Processing  Meat Sold through connections with Local Breweries and Co-ops

A need for training/assistance will always be relevant in farming. We do not require training to begin our farming business but we are always working to further our education and learn as we move forward. Any bit of training/assistance that is available to us will be taken advantage of and appreciated.